You know that you’re part of a successful company when the brand name becomes an everyday verb. No one just uses a “search engine” anymore, they Google it. Since the inception of the company back in 1998 by Sergey Brin and Larry Page, Google has arguably gone on to be one of the main influencing factors of the Internet since the new millenium.
A large presence in the stock market, plus assets and equity that total to an unthinkable amount of billions have enabled the company to branch out beyond their search engine and into a large array of fields. It might be hard to keep track of all of their efforts, so in order to ease up on the flood of Googleisms, lets look at some of their most noble efforts since the birth.
1. Google Earth
Do you remember when Google Earth first opened you up to the entire world? Never before had the average person been granted access (for free) to an entire world’s map. Few may know that what is now known as Google Earth started back in 2001 as a project known as Keyhole Earthviewer. Google evolved Earthviewer into Google Earth in 2005 with its first version for the public. Using comprehensive satellite imagery, users are able to view a map as close to the top of buildings.
2. Google Translate
If you’ve ever been to a website on Google Chrome that is written in a language apart from your own, you’ve probably been prompted with an option to translate the page. This is thanks to Google Translate, a developing system that translates 64 language from and to one another. Accuracy is going to be a years-long process, but the program has certainly opened the door to international websites that once would have been thought of as inaccessible.
3. Google Sky
This is a personal favorite of mine that satisfies my childhood dream of being an astronaut and/or astrophysicist. While I may not be getting into the field anytime soon, Google Sky has made it possible to study our universe in a seemingly limitless fashion. To make Sky possible, Google teamed up with a selection of institutions such as the Sloan Digital Sky Survey, as well as NASA to bring detailed imagery of our night sky in action. Since Sky, more derivatives have been created, but we’ll get to those later.
4. Google Fiber
This is one of Google’s latest additions into their arsenal. With the epicenter of the broadband revolution happening in Kansas City, Google Fiber is bringing ridiculous internet speeds of 700MB to 1GB per second to eligible homes. This week actually marks the official beginning of Fiber, and the response towards it has been very warm.
5. Google Analytics
If you know someone who works in internet marketing, or just owns a business in general, chances are they have a Google Analytics account. Analytics allows website owners to track visitation trends to their website, breaking down to every detail imaginable. This includes location, what type of device they are accessing (including the brand). The use of Analytics is massive, with 55 percent of the 10,000 most used sites on the internet depending on it. Anyone in internet marketing will tell you that Analytics has changed the game of internet marketing for years to come.
Google’s operating system Android is one of the main systems running on mobile devices today. As compared to Apple’s iOS, Android is a Linux-based (open source) operating system, and it has opened the doors to many developers contributing their own input into the system. Android started off small when it was purchased by Google in 2005, with little share of it being on devices. Today, Android accounts for more than 75% of phone systems as of Q3 2012 (IDC Research)
7. Google Drive (Docs)
This is a basic tool by Google as compared to their ambitious interstellar efforts, but I found it to have an appropriate spot on this list. Google Docs has made it possible for you and me to create and store documents into the Internet drive. Since Docs’ creation, Google has evolved into Google Drive. It has eased the way in which documents are stored and shared, and is widely used in universities and businesses.
8. Google Wallet
Google’s foray into e-commerce was met with a little bit of trepidation, but the ideas behind it have been a big step for the company. Google Wallet acts a payment platform for customers where they can store their card information into one spot and make payments at participating locations quicker. Since its beginning in 2011, 300,000 stores are now participating in Google Wallet, and continues to grow.
9. Chrome Experiments
This is a more recent side project that I have discovered. One of the writers for my site did a piece about a “100,000 Stars” Map that shows incredible detail of the surrounding stars of the Milky Way galaxy. I had to find out more about these experiments, and it turns out to be an effort from both Google employees and other very smart people who who don’t happen to work for Google…yet.
10. Google Crisis Response
Google’s philanthropic arm Google.org is behind Crisis Response, a project designed to make information more widely-available about when natural disasters strike around the world. It pools together a selection of other Google efforts such as Person Finder and Earth to let people keep track of where help during a disaster is located. It has been helpful during the recent Superstorm Sandy crisis in the Northeast United States, and was also used during the earthquakes in Japan and Pakistan in recent years.
Ezra Melino is a tech writer who shares the latest information from Google, Microsoft and others. His interests lie in how modern technology affects society today. SEO Philadelphia make use of various Google accomplishments to let your website gain optimum visibility over search engines.